My Framer Site

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Clients Served

Clients included high-profile brands such as Gentle Monster, RayBan, Emma Mattress, Johnnie Walker, Oppo, and Realme. Leveraging my expertise in both digital and face-to-face marketing strategies, I significantly enhanced brand visibility and customer engagement for these companies.

My responsibilities covered the full spectrum of

- digital content creation

- social media management and promotion

- planning and executing in-person PR events

PR Events Execution and Planning

My responsibilities include

- liaising with catering services

- securing celebrity endorsements

- coordinating with media companies to ensure coverage.

- the setup of event venues

- execute the entire event process

- managed and optimized email marketing flows

In addition, I brainstormed and planned event activities that align with their strategic goals, ensuring each event is a resounding success and effectively boosts brand visibility and engagement.

Social Media Management

Our Client - Emma

Emma – The Sleep Company, originally founded in Germany in 2013, is a global leader in the sleep products market. The company focuses on creating mattresses that enhance spinal alignment using patented technologies developed by their expert team in Germany.

Responsibility

- Managing social media, including creating captions and posts using Canva

- Editing videos using Adobe Premiere Pro

- Utilizing HubSpot for analysis and optimization of social media campaigns

Given the graffiti-inspired style and vibrant product identity of the new Johnnie Walker collaboration, our promotional strategy focuses on aligning with artists who embody this dynamic brand image.

We primarily target rappers, young models, and R&B singers to attract a younger audience aged 20-35.

Responsibility

- Content and caption creation

- Celebrity contact and research

Our Client - Johnnie Walker

In a novel collaboration, Johnnie Walker introduces the "Keep Walking City Collection," featuring five limited-edition bottles designed using AIR-INK®, an innovative ink made from recycled carbon emissions.

The collection includes works from Warsaw's Alek Morawski, Delhi's Shilo Shiv Suleman, Madrid's Okuda San Miguel, Istanbul's Mr Hure, and Bangkok's Gongkan, each offering a visual narrative of their respective cities through iconic imagery and personal artistic styles.