A result-driven digital marketing professional with 4 years of experience specializing analytics-led strategy, social media marketing, and brand storytelling within premium and luxury environments.

Current role at William Barthman, a respected retailer of fine watches and jewelry in the Financial District since 1884, I work across the full marketing funnel — translating user behavior and performance insights into strategic decisions while maintaining the integrity and refinement expected of a luxury brand. Our brand partner includes, Rolex, Tudor, Bvlgari, Breitling, Roberto Coin, and Damiani.

My role sits at the intersection of analytics, strategy, and brand execution. I lead marketing decisions through deep analysis of user behavior and performance data, leveraging tools such as Google Analytics and Hotjar to inform UX improvements, content direction, and conversion strategy.

Building on these insights, I steer social media strategy and content production end-to-end including product photography, lifestyle shoots, short-form video, copywriting, publishing, and ongoing optimization—ensuring creative execution is always aligned with both performance goals and luxury brand standards.