Karmeq is a US-based investment platform uniquely focused on wealth transfer and social impact. Users can:

Purchase and send gifts of stocks and ETFs, minimizing the waste generated by traditional physical gifts.

Assess stock investments based on their climate change and social equity impact.

Trade stocks and ETFs without commission fees.

Email Marketing

For Karmeq's end-of-season sale, I spearheaded the development and execution of a highly engaging campaign that offered a 20% discount on all stocking products. The goal was to boost sales, drive customer engagement, and align the promotional messaging with Karmeq’s core values of socially responsible investing.

Visual Design: Created clean, brand-aligned visuals using Karmeq’s signature green and bold typography to highlight the discount. Strategically placed CTAs, like “Shop Sale,” ensured easy navigation and user engagement.

CTA & Messaging: Designed prominent, action-driven CTAs with messaging that conveyed urgency. Phrases like "Invest With Impact" emphasized Karmeq’s core values.

Email Strategy: Launched email campaigns with personalized content and A/B tested layouts and subject lines, resulting in a 20% boost in click-through rates.

Results: The campaign drove a 20% increase in product sales and a 15% spike in website traffic.

Social Media Management

Social Media Strategy: Planned and scheduled content across Instagram and LinkedIn, posting 3 times per week. Ensured consistency in messaging and design to align with Karmeq's brand identity. Each post was tailored to engage the audience, highlight promotions, and boost platform visibility.

Public Engagement: Monitored and analyzed audience interactions, adjusted strategies based on engagement metrics, and responded to comments and messages. This led to increased engagement and user interaction, fostering a sense of community around the Karmeq brand.

SEO Optimization

In my previous role, I worked extensively on enhancing SEO and keyword optimization strategies using Google Analytics.

By conducting detailed keyword research, analyzing traffic patterns, and optimizing on-page content, I was able to boost organic search traffic by 70%.

Additionally, I refined the website’s structure and content to improve user experience, which resulted in a 25% increase in landing page views.

These improvements not only drove more targeted traffic to the site but also contributed to higher engagement and conversion rates.